Technology is reshaping car rentals by enhancing customer experiences through mobile apps and online platforms, which facilitate streamlined booking processes and promote contactless rentals. Nearly 70% of car rentals in Europe are now booked online, highlighting the importance of digital solutions in attracting new customers. Companies like Avis and Budget utilize advanced mobile applications that allow users to locate and book vehicles seamlessly, improving convenience for tech-savvy travelers[1].
Moreover, integrated GPS technology and contactless payment options are further enhancing user experiences. As technology evolves, it is expected to drive more consumers toward car rental services, boosting sales and operational efficiencies within the Europe Car Rental Market[1].
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