Electric vehicles (EVs) are gaining popularity due to a strong emphasis on sustainable travel options within the car rental market. Many rental companies are expanding their fleets to include electric and hybrid vehicles, catering to environmentally conscious consumers and adhering to European Union regulations aimed at reducing carbon emissions. The European Parliament has mandated a 55% reduction in CO2 emissions from new cars by 2030, compelling rental companies to adapt their offerings accordingly[1].
Surveys indicate that over 50% of Europeans are willing to choose electric cars if available, highlighting a growing consumer preference for sustainability. This shift positions the Europe Car Rental Market advantageously for future growth as demand for eco-friendly vehicle options increases[1].
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