Starting a Sustainable Fashion Brand

'a person drawing on a clipboard'
title: 'How to Start a Sustainable Brand in 2024 — Fashionable Futures' and caption: 'a person drawing on a clipboard'

In the rapidly evolving landscape of fashion, building a sustainable brand is not just a trend but a necessity. With growing consumer awareness regarding environmental issues and ethical practices, new entrepreneurs have a unique opportunity to create impactful businesses. Here’s a comprehensive guide to starting your sustainable fashion brand.

Defining Your Sustainability Goals and Brand Identity

The foundation of a sustainable fashion brand lies in clearly defining your sustainability goals and brand identity. This initial step sets the direction for all future decisions regarding materials, production methods, and messaging. It’s important to articulate what sustainability means to your brand, considering both environmental impacts and social responsibility. Establish a mission statement that reflects your dedication to ethical sourcing and sustainable practices, which will resonate with your target audience[4][9].

Understanding Your Market

Conducting thorough market research is crucial. Understanding current trends, consumer preferences, and identifying gaps in the market will allow you to craft your unique offering. Analyze your competition to discover what sets your brand apart and what specific problems it aims to solve for customers[5][9]. Pay close attention to evolving consumer behaviors; for instance, studies show that around 84% of consumers are willing to pay more for sustainable products[10].

Sourcing Materials and Ethical Production

The heart of sustainable fashion lies in the materials used and the practices adopted in production. Focus on eco-friendly fabrics such as organic cotton, Tencel, linen, and recycled materials[4][8]. Whenever possible, seek out suppliers who adhere to fair trade practices and are transparent about their sourcing. Certifications like GOTS (Global Organic Textile Standard) and Oeko-Tex can help reinforce your claims of sustainability and ethical practices[10].

Choosing ethical manufacturing partners is equally critical. Research potential manufacturers for their working conditions, labor practices, and use of environmentally friendly processes. Maintaining transparency in your production lifecycle will not only build trust with consumers but also align with the growing demand for ethical practices in the fashion sector[5][8].

Designing for Sustainability

'a green leaf on a fabric'
title: 'Sustainable Fashion 101: A Beginner's Guide to Creating Eco-Friendly Clothing Brand' and caption: 'a green leaf on a fabric'

When it comes to design, aim for timelessness rather than trends. Sustainable fashion emphasizes functionality and durability, encouraging consumers to invest in quality pieces rather than fast fashion[7]. Employ circular design principles that aim to reduce waste through strategies like upcycling, recycling, and minimal waste pattern cutting[9][10].

Design your collection to emphasize versatility and minimalism, resulting in pieces that can be worn in various settings and stand the test of time. Keep in mind the afterlife of your garments: consider how items can be recycled or repurposed once they reach the end of their life cycle[6][8].

Building Your Brand and Marketing Strategy

Expert Practices on Building a Sustainable Fashion Brand in 2024
title: 'Expert Practices on Building a Sustainable Fashion Brand in 2024' and caption: 'two women looking at a laptop'

Your brand identity should encompass not only your aesthetic but also your story and values. Creating an engaging narrative about why your brand exists and the mission it serves can create a strong emotional connection with your audience. Craft a compelling brand message that emphasizes sustainability and ethical production, which will resonate with conscientious consumers[1][4].

Utilize digital marketing strategies to promote your brand. Social media platforms are particularly effective for reaching young and eco-conscious audiences. Share your brand story, behind-the-scenes content, and information about your sustainability initiatives. Collaborating with influencers who align with your brand values can also help amplify your reach[5][9].

Launching Your Business

Before launching, ensure that you've conducted extensive testing of your products, gathered feedback, and established an effective supply chain. Hosting a launch event, whether virtual or in-person, can introduce your brand to potential customers and generate buzz around your offerings[10]. Monitor key performance indicators and customer feedback to adjust your strategy post-launch[7].

Consider the logistics of how you deliver your products. Using biodegradable or recycled packaging not only reinforces your commitment to sustainability but also enhances the customer experience[9][10].

Continuous Improvement and Adaptation

Sustainable fashion is an evolving field that requires continuous learning and adaptation. Stay informed about new sustainable practices, materials, and technologies that can enhance your operations. Regularly review your sustainability goals and progress to ensure that your practices align with your mission and consumer expectations[6][8].

Building a sustainable fashion brand is a rewarding journey that requires dedication, knowledge, and adaptability. By focusing on ethical practices, eco-friendly materials, and a strong brand identity, you can create a business that not only thrives financially but also contributes positively to the planet and its people. In today’s fashion landscape, sustainability is not just an option; it’s a fundamental strategy for long-term success.


What Are the Best Apps for Enhancing Your Productivity?

ClickUp

An all-in-one project management tool designed to enhance productivity with customizable features for task management, time tracking, and collaboration[1].


Asana

A project management platform that enables teams to organize tasks, set reminders, and track work progress, facilitating communication and increasing efficiency[3].


Trello

A visual task management tool that uses boards, lists, and cards to help users organize projects and collaborate effectively[3].


Todoist

A task management app that helps users organize to-do lists and offers features for scheduling and project collaboration[3].


Slack

A communication platform that streamlines team discussions with channels and integrations, improving overall collaboration and reducing email clutter[4].


monday.com
Monday.com

A work operating system that centralizes project management and team collaboration, offering customizable workflows and reporting tools[4].


Toggl time tracking dashboard
Toggl

A simple and flexible time tracking tool that provides insights into time spent on tasks, helping teams optimize their workflows[3].


RescueTime

An automated time management tool that analyzes how users spend their time and provides insights for better productivity[3].


HubSpot
Hubspot

An all-in-one platform for marketing, sales, and customer service that streamlines business processes and enhances overall productivity[1].


Notion

A versatile tool that combines note-taking and project management functionalities, providing a workspace for individual tasks or team collaboration[3].


Clockify

A timesheet application that allows users to track time spent on various tasks, aiding in effective time management[3].


Evernote

A note-taking app that helps users organize information and tasks in one place, promoting efficient information retrieval[3].


Microsoft Office 365

A comprehensive productivity suite offering applications for document creation, spreadsheets, presentations, and email, widely used for various office tasks[3].


ClickUp Docs

A feature within ClickUp that allows users to create documentation like wikis and SOPs, enhancing organization and collaboration[1].


Brain.fm

A productivity tool that uses music and soundscapes to help users focus and enhance cognitive function while working[2].


Zapier

An automation tool that connects various apps to streamline workflows and reduce manual tasks, improving overall productivity[2][4].


Hootsuite

A social media management platform that simplifies scheduling and tracking posts across multiple networks, enhancing social media productivity[3].


Evernote Scannable

An app that digitizes documents for easy storage and sharing, ensuring important information is readily available[3].


Habitica

A gamified productivity app that turns tasks and habits into a game, increasing motivation and engagement[1].


Strides

A goal-tracking app that helps users set and monitor progress toward personal and professional goals, enhancing overall productivity[2].


UserGuiding

A platform that simplifies user onboarding and product adoption with interactive guides, improving user experience and productivity[3].


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Quality Maps for History Buffs

A History of the World in 500 Maps

This atlas features beautifully illustrated maps that provide informative historical context, making it a fascinating read for history buffs[1].


Great Maps: The World’s Masterpieces Explored and Explained

An engaging look at both ancient and modern maps, offering deep insights into the art and evolution of cartography[1].


History of the World Map by Map

This detailed atlas captures significant historical moments through well-crafted maps, combining charm with accuracy for history enthusiasts[1].


Atlas of the Civil War

Offers vivid maps and in-depth battle descriptions, ideal for anyone passionate about Civil War history[1].


National Geographic World Atlas

A comprehensive atlas featuring high-quality maps and stunning visuals, perfect for those who love exploring historical geography[1].


British History Online
British History Online

A digital library of primary and secondary sources for studying British and Irish history, focusing on the period 1300 to 1800, which can aid in historical research[2].


David Rumsey Map Collection

A rich collection offering access to over 150,000 maps spanning from ancient to modern times, perfect for researchers and history lovers[7].


British History Online Premium

Provides access to an additional 200 volumes of key research materials and page scans for history exploration[2].


Groundsure’s Historical Maps

High-resolution digitized historical maps in the UK, scanned at over 500 DPI, ensuring clarity and detail for historical research[10].


Pastmaps
Pastmaps

A resource providing cutting-edge tools for exploring historical maps, allowing users to search and discover historical geography[3][5].


Maps by Aleksandra and Daniel Mizielinska

Beautifully illustrated, this book offers a captivating visual presentation of maps filled with interesting facts, enjoyable for both children and adults alike[1].


The National Geographic Concise Atlas

A nice balance of educational content and visuals, making it accessible for all ages interested in geography[1].


The National Geographic Visual Atlas of the World

A heavy yet stunning atlas that combines detailed maps with breathtaking photography of cultural sites[1].


The Times Desktop Atlas of the World

An informative, compact atlas ideal for quick reference on a desk, featuring clear and detailed maps[1].


The World Atlas of Wine

A visually appealing atlas about wine regions globally, featuring maps and information about production techniques[1].


World Atlas Sticker Book

An interactive atlas for younger audiences that includes sticker activities promoting hands-on learning about geography[1].


The Women’s Atlas

Engaging visual presentations of women's issues around the world, this atlas offers deep insights and educates readers[1].


The World Atlas of Beer

A visual guide that captures the diversity of beers around the globe, making it suitable for both casual readers and enthusiasts[1].


History Education in the Digital Age

Explores how digital and multimedia resources can enhance historical thinking, valuable for educators[8].


Interactive Historical Maps

These dynamic maps help students visualize and understand historical transformations and their implications[8].


Historical Maps from the Library of Congress

A treasure trove of historical maps covering various periods and regions, perfect for both research and education[4].



What’s trending in global environmental policy?

 title: 'What are the top sustainability trends for 2024? '

Trending in global environmental policy includes a heightened focus on climate disclosure and accountability. The EU's Corporate Sustainability Reporting Directive prioritizes transparency, but companies are urged to utilize reporting for meaningful change rather than mere compliance[1]. Mark Lee from ERM emphasizes the shift from data provision to actual delivery of results, addressing ongoing issues like rising emissions and deforestation[1].

Additionally, there's a push for stronger collaboration and innovative solutions to tackle climate challenges. This includes prioritizing high-quality carbon credits and advancing a circular economy to combat plastic pollution[3][4]. The World Bank highlights successful climate policies across diverse countries, reinforcing the importance of localized approaches to achieve low-carbon futures[5].

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Create a thread about the "Gemini 2.5 Research Report" for a scientific audience. Keep a scientific tone that sparks curiosity.

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    @ask_pandi

    🤯 AI just reached a new milestone! The Gemini 2.5 family of models is here, pushing the boundaries of what's possible with complex AI . Get ready for the next generation of agentic systems!

    🧵 1/6

    • Figure 1 | Cost-performance plot. Gemini 2.5 Pro is a marked improvement over Gemini 1.5 Pro, and has an LMArena score that is over 120 points higher than Gemini 1.5 Pro. Cost is a weighted average of input and output tokens pricing per million tokens. Source: LMArena, imported on 2025-06-16.
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    @ask_pandi

    🧠 Gemini 2.5 Pro is the most capable model yet! It excels at coding, reasoning, and multimodal understanding, processing up to 3 hours of video content . A true thinking model!

    🧵 2/6

    • Figure 4 | Performance of Gemini 2.X models at coding, math and reasoning tasks in comparison to previous Gemini models. SWE-bench verified numbers correspond to the ’multiple attempts’ setting reported in Table 3 .
  • handler
    @ask_pandi

    ✨ Long context is a game changer! Gemini 2.5 Pro surpasses Gemini 1.5 Pro in processing input sequences of up to 1M tokens . Imagine the possibilities!

    🧵 3/6

    • Figure 2 | Number of output tokens per second while generating (i.e. after the first chunk has been received from the API), for different models. Source: ArtificialAnalysis.ai, imported on 2025-06-15
  • handler
    @ask_pandi

    Tool use is now a native capability! The Gemini 2.X series supports tool use, long context inputs of >1 million tokens and is natively multimodal . Complex agentic systems are now a reality!

    🧵 4/6

    • Gemini 2.5 Pro Agent Architecture diagram.
  • handler
    @ask_pandi

    🏎️ Need speed and efficiency? Gemini 2.5 Flash provides excellent reasoning at a fraction of the compute and latency . Explore the full capability vs cost frontier!

    🧵 5/6

    • Figure 10 | Results on our new ’key skills’ benchmark. This benchmark also consists of ’capture-theflag’ (CTF) challenges, but these challenges are targeted at key skills required to execute cyber-attacks: reconnaissance, tool development, tool usage and operational security. A challenge is considered solved if the agent succeeds in at least one out of N attempts, where N = 30-50 for the 2.5 Pro run and N = 10-30 for the other models, depending on the challenge complexity. Note that for 2.0 Pro we omit results from five challenges and so 2.0 results are not directly comparable. Here, Gemini 2.5 family models show significant increase in capability at all three difficulty levels. Particularly of note is Gemini 2.5 Pro solving half of the hard challenges - challenges at the level of an experienced cybersecurity professional.
  • handler
    @ask_pandi

    🚀 This is just the beginning! The Gemini 2.X model generation spans the full Pareto frontier of model capability vs cost . Retweet and share your thoughts on the future of AI!

    🧵 6/6

    • Figure 7 | (Left) Total memorization rates for both exact and approximate memorization. Gemini 2.X model family memorize significantly less than all prior models. (Right) Personal information memorization rates. We observed no instances of personal information being included in outputs classified as memorization for Gemini 2.X, and no instances of high-severity personal data in outputs classified as memorization in prior Gemini models.
  • handler
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    Sources from:

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Health Benefits of Fermented Foods

'jars of pickled vegetables on a table'
title: 'The Surprising Health Benefits of Fermented Foods' and caption: 'jars of pickled vegetables on a table'

Fermented foods have gained recognition for their potential health benefits, which extend beyond simple nutrition. The process of fermentation, which utilizes live microbes such as bacteria and yeast, not only preserves food but also enhances its health properties. Here's a look at the key benefits associated with the consumption of these probiotic-rich foods.

Improved Digestive Health

One of the primary advantages of consuming fermented foods is their positive impact on digestive health. Fermented foods are rich in probiotics, beneficial bacteria that help maintain a balanced gut microbiome. A study indicated that probiotics can assist in restoring the balance of gut bacteria, alleviating various digestive issues such as bloating, gas, and constipation[3][10]. For instance, fermented products like yogurt and kefir have been shown to improve symptoms for those with irritable bowel syndrome (IBS)[4]. The bacteria in these foods help break down nutrients, making them easier for the body to digest and absorb[4][10].

Strengthened Immune Function

The connection between gut health and immunity is significant, and fermented foods play a crucial role in enhancing immune function. Probiotics from these foods help train the immune system to differentiate between harmful and beneficial bacteria, potentially reducing the risk of autoimmune diseases[2][10]. Additionally, the consumption of probiotics has been linked to fewer instances of infections, including respiratory infections such as the common cold[3]. The fermentation process also produces beneficial compounds like short-chain fatty acids that further support immune and intestinal health[10].

Anti-Inflammatory Properties

Sauerkraut contains compounds that have an anti-inflammatory affect (Credit: Getty Images)
title: 'Sauerkraut contains compounds that have an anti-inflammatory affect (Credit: Getty Images)' and caption: 'a bowl of shredded cabbage'

Chronic inflammation is a precursor to numerous health problems, including cardiovascular disease, diabetes, and obesity. Fermented foods can help mitigate chronic inflammation in the body. Studies have found that consuming these foods can lead to lower levels of inflammatory markers in the blood[7][10]. This reduction in inflammation is significant as it may help alleviate symptoms associated with conditions like arthritis and other inflammatory diseases[10].

Enhanced Nutrient Absorption

The process of fermentation can increase the bioavailability of various nutrients, allowing the body to absorb more vitamins and minerals from food. For example, fermentation can break down phytic acid found in grains and legumes, which otherwise inhibits the absorption of key minerals such as zinc and iron[4]. Additionally, the fermentation process can enhance levels of certain nutrients, including B vitamins and vitamin K2, which are crucial for many bodily functions[4][5].

Mental Health Benefits

Emerging research suggests that fermented foods may also positively affect mental health. The gut-brain axis, a complex communication network linking the gastrointestinal tract and the brain, plays a crucial role in influencing mood and mental well-being. Probiotics found in fermented foods are thought to impact this relationship by promoting a healthy gut microbiome, which can help alleviate symptoms of anxiety and depression[6][9][10]. One study found that individuals consuming plant-based fermented foods exhibited greater bacterial diversity and improved mental health scores[2][10].

Cardiovascular Health

Fermented foods have exhibited potential benefits for heart health. Regular consumption may help reduce risk factors associated with cardiovascular disease, such as high blood pressure and high cholesterol levels. Probiotics in these foods can influence lipid metabolism and may lead to reduced levels of 'bad' LDL cholesterol, according to various studies[9][10]. Additionally, the anti-inflammatory properties of fermented foods contribute to improved vascular health by reducing systemic inflammation[10].

Weight Management

Research indicates a correlation between fermented food consumption and weight management. Probiotics can assist in appetite regulation and fat metabolism, potentially leading to weight loss. They also impact the absorption of dietary fats and carbohydrates, which can influence overall body weight and composition[7][10]. The regular intake of fermented foods could be beneficial as part of an overall strategy for maintaining a healthy weight[9][10].

Considerations and Safety

While the benefits of fermented foods are promising, there are a few considerations. Individuals new to these foods should introduce them gradually to minimize potential digestive discomfort, such as gas and bloating, which can occur initially as the gut adjusts to higher probiotic levels[1][4]. It's essential to choose fermented products that contain live cultures, as not all fermented foods provide the same health benefits. Foods that have been pasteurized or processed may have lost their probiotic content, so checking labels for 'live and active cultures' is crucial[6][9].

Furthermore, some individuals may need to limit their intake of fermented foods, such as those with specific food intolerances or compromised immune systems[4][10]. For most healthy individuals, however, including a variety of fermented foods in their diet is generally considered safe and beneficial.

Conclusion

'jars of food in a row'
title: 'Food Fermentation: Benefits, Safety, Food List, and More' and caption: 'jars of food in a row'

Incorporating fermented foods into one's diet can offer a range of health benefits, from improved digestive health and stronger immune function to enhanced mental well-being and better nutrient absorption. With their potential to combat chronic inflammation and support heart health, fermented foods represent a valuable component of a balanced diet. As research continues to unfold, our understanding of these foods and their roles in promoting health is likely to expand further.

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Goal setting is crucial for productivity as it provides clarity and direction in achieving desired outcomes. Clear goals allow individuals to prioritize their tasks, ensuring they focus on high-value activities that align with their objectives, thus simplifying their to-do lists and enhancing productivity[2][3]. Furthermore, specific and challenging goals increase motivation and encourage consistent effort, driving individuals to achieve more than they might otherwise[5].

Effective goal setting, such as using the SMART framework, helps define measurable and realistic targets, allowing individuals to track progress objectively[4]. When employees have well-defined goals, they are more likely to engage with their work and enhance their overall performance[5].

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thick sweatpants for winter

Best Fleece-Lined Sweatpants
Best Fleece-Lined Sweatpants

These versatile sweatpants feature a breathable cotton blend and a tapered silhouette, perfect for lounging or working out during winter[1].


Alo Yoga Fleece-Lined Sweatpants

These stylish bottoms offer warmth and breathability, making them suitable for casual outings or home wear, available in various classic shades[1].


Nike Club Fleece Joggers

Made with brushed-fleece fabric, these sweatpants are soft, smooth, and relaxed, ideal for cozy lounging or running errands[3].


Nike Therma-FIT Joggers

Designed to manage body heat, these joggers provide warmth during workouts and everyday wear, utilizing innovative fabric technology[3].


Champion Powerblend Fleece Open-Bottom Sweatpants

Known for its cozy fleece lining and roomy fit, these classic sweatpants are versatile for many occasions, including lounging or outdoor errands[4].


Reigning Champ Midweight Terry Relaxed Sweatpant

This high-quality cotton French terry option features a relaxed fit that's perfect for year-round comfort without sacrificing style[4].


Under Armour Meridian Tapered Pants

These sweatpants combine a flattering tapered design with a soft and stretchy fabric, suitable for both workouts and lounging[7].


Vuori Performance Sweatpants

Ideal for athleisure, these sweatpants offer moisture-wicking, quick-drying capabilities, ensuring comfort whether working out or relaxing[7].


Todd Snyder x Champion Midweight Slim Jogger

With a tailored fit and vintage-inspired details, these joggers maintain both style and comfort for casual and active wear[4].


Nike Tech Fleece Joggers

Roomy in the thigh but tapered, these joggers provide a polished look while offering insulation and comfort for winter outings[3].


ACG Polartec Joggers

Part of Nike's outdoor gear collection, these sweatpants use Polartec fabric designed to trap warmth while allowing moisture to escape, perfect for harsh conditions[3].


Eco-Friendly Fleece Joggers

Made partly from recycled materials, these sweatpants are cozy, eco-friendly, and feature a relaxed fit with roomy pockets[1].


Champion Reverse Weave Sweatpants

A classic choice known for sturdy construction and comfortable fit, featuring a heavyweight fleece fabric that stands up to winter wear[6].


Reigning Champ Heavyweight Fleece Joggers

Crafted for durability and warmth, these joggers from Canada are perfect for lounging and casual outings during the colder months[6].


Allbirds R&R Sweatpants

These performance-friendly sweatpants offer a blend of comfort and style, suitable for casual wear and light workouts[4].


Public Rec Travel Sweatpants

Designed for travel, these sweatpants are soft yet stylish enough for casual outings while offering the comfort typical of activewear[4].


Vuori Kore Joggers

With a soft DreamKnit fabric, these joggers provide comfort and are versatile enough for both at-home lounging and outdoor activities[7].


Nike Phoenix Fleece Joggers

These sweatpants offer a cozy interior and smooth exterior, perfect for staying warm during cold weather while looking stylish[3].


Lululemon License to Train Joggers

Made from recycled materials and featuring moisture-wicking properties, these joggers are great for working out in cooler weather[7].


Carhartt WIP Chase Sweatpants

Renowned for their durability and warmth, these sweatpants are perfect for both work and leisure during the winter[6].


Cole Buxton Heavyweight Warm-Up Pants

Inspired by vintage gym wear, these thick sweatpants offer maximum warmth and a timeless style for everyday wear[6].


MKI Heavyweight Joggers

Made with a substantial 650gsm fabric, these joggers are among the heaviest available, providing exceptional warmth and comfort for winter[6].


Noah Heavyweight Sweatpants
Noah Heavyweight Sweatpants

Built for comfort and style, these sweatpants are made from a cozy 15oz fabric, providing both durability and warmth[6].


Aimé Leon Dore Sweatpants

Known for their fashionable cuts and comfortable fit, these sweatpants combine modern style with the snugness you need for winter[6].


Les Tien Cotton-Jersey Sweatpants

Distinguished by their high-quality cotton material, these sweatpants are soft and chic, striking the right balance for a versatile winter wardrobe[4].



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